Knowing how to choose a graphic design company in Lucknow saves a business from paying twice for the same logo. Good design is not decoration: it makes your brand recognisable on a signboard, a visiting card, a website and a mobile screen alike. This checklist shows what to look at before you hire.
If you are looking for the service itself rather than a guide, see our graphic design company in Lucknow page.
Start with a clear brief
Write down who your customers are, where the design will be used and three brands whose look you admire. A designer who receives a clear brief produces better work in fewer rounds. Without one, you will be choosing between options that were never right.
How to read a portfolio
- Variety: do the brands look different from one another, or is one style repeated?
- Real use: are designs shown on packaging, signage and screens, not only on a white page?
- Small sizes: does the logo still work as a tiny app icon or a stamp?
- Consistency: do logo, colours and typography look like one family across items?
- Relevance: have they worked for businesses like yours?
Questions to ask before you hire
| Question | A good answer sounds like |
| How many concepts and revisions are included? | A clear number, written in the quotation. |
| Which files will I receive? | Editable source files plus formats for print and web. |
| Who owns the design? | You do, in writing, after payment. |
| Are fonts and images licensed? | Yes, with the licence details shared. |
| Will I get brand guidelines? | A short guide to colours, fonts and logo use. |
Files you should always receive
- Vector source files (AI, EPS or SVG) that can be enlarged without losing quality.
- PNG files with a transparent background for screens.
- Print-ready PDF files for the printer.
- Colour codes for print and for screen.
- The names of the fonts used.
Mistakes to avoid
- Choosing only on the lowest price.
- Approving a logo without seeing it small and in one colour.
- Accepting only JPG files, which cannot be edited or enlarged.
- Using images or fonts without a licence.
- Changing the look for every new brochure or post.
Next step
Shortlist two or three companies, send each the same brief and compare their concepts, files and terms. If your brand also needs a website, read how to choose a website development company. To start a design project with us, visit our graphic design page or talk to our team.