ROI Calculator Model the opportunity, with the assumptions shown.
This is a planning model built from the numbers you enter, not a promise of revenue. Change any assumption to see how the outcome moves.
Formula shown for transparency: Conversions = Leads × Conversion rate. Revenue = Conversions × Average lead value. This model does not guarantee any specific revenue outcome.
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How the ROI calculator works
The ROI calculator estimates the business impact of generating more leads or converting more of them. You enter your own figures, such as current monthly leads, the average value of a lead and the improvement you expect, and the model shows the resulting change. Every assumption is visible and can be adjusted.
Getting a realistic result
- Use actual numbers from the last three to six months rather than your best month.
- Be conservative about expected improvement; small, steady gains are more believable than sudden jumps.
- Include the cost of the project and of running campaigns when judging the return.
- Try a low, medium and high scenario instead of a single figure.
This is a planning model, not a promise of revenue. Actual results depend on your market, offer and follow-up. To see how leads are generated and handled in practice, read about our digital growth engine and lead management solutions.
Frequently asked questions
What is an ROI calculator?
It is a tool that estimates the return from an investment, in this case from generating more leads or improving conversion, using figures you provide.
Are the results guaranteed?
No. The calculator is a planning model based on your assumptions. Actual results depend on many factors.
What numbers do I need?
Your current monthly leads, average value per lead or sale, and the improvement you want to model.
How can I improve my return on marketing spend?
Faster follow-up, better landing pages and tracking which sources produce customers usually give the quickest gains.