Digital Marketing Training Program
3 months · Beginner · Fee: ₹30000
Customers search, compare and buy online, so every business needs people who can bring it visibility and enquiries through digital channels. The Digital Marketing Training Program at Websofy covers the complete set of skills, from search engine optimisation and advertising to social media, content, email and analytics, with practice on real campaigns.
It is designed for students, graduates, entrepreneurs, freelancers and working professionals.
Why learn digital marketing
Digital marketing is measurable. You can see what was spent, who responded and what it earned, which makes skilled marketers valuable to employers and clients. The field offers many specialisations, including SEO, paid ads, social media and content, and it suits both creative and analytical people.
For business owners, these skills reduce dependence on agencies and help in judging whether marketing money is being spent well.
What you will learn
- Digital marketing fundamentals: Channels, funnels, customer journeys and planning.
- Search engine optimisation: Keyword research, on-page SEO, technical basics and link building.
- Search advertising: Google Ads campaigns, keywords, bidding and landing pages.
- Social media marketing: Facebook, Instagram and LinkedIn content and advertising.
- Content marketing: Blogging, content planning and writing for the web.
- Email marketing: Lists, campaigns, automation and measurement.
- Analytics: Google Analytics and Google Search Console for tracking and reporting.
- Competitor analysis: Researching keywords and competitors to find opportunities.
- Performance marketing: Lead generation, conversion tracking and optimisation.
- AI tools: Using AI tools responsibly for research, content and reporting.
Practical work
You carry out an SEO audit of a website, plan and run sample campaigns, study real business cases and set up Google tools yourself. This hands-on work forms your marketing portfolio.
Career paths after this course
- Digital marketing executive
- SEO executive or analyst
- Google Ads or performance marketing executive
- Social media manager
- Freelance digital marketer
Program structure
| Phase | Focus |
| Phase 1 | Fundamentals, websites and SEO. |
| Phase 2 | Google Ads, social media marketing and content. |
| Phase 3 | Email marketing, analytics and performance marketing. |
| Phase 4 | Live campaign work, portfolio, resume and interview preparation. |
Who should join
- Students and fresh graduates
- Entrepreneurs and business owners
- Freelancers and working professionals
- Graduation is preferred but not mandatory; no prior marketing experience is required
Duration, fee and batches
The duration, level and current fee of this program are shown at the top of this page. Batch timings change from batch to batch, so contact our training team for the next start date, timings and the admission process. You can also compare this program with our other training courses.
How the training works
The program is taught in live instructor-led sessions by practising marketers, with hands-on projects, live campaign experience and real business case studies. It includes SEO audit practice, Google tool implementation, resume building and interview preparation. A training completion certificate is awarded and placement assistance is offered to eligible candidates. Related programs: graphic design and business development.
Learn to bring real results online. Enquire about the next digital marketing batch.
Ready to enroll in Digital Marketing Training Program?
Share your details and our training team will get in touch with the next batch date, fee and admission process.
Frequently asked questions
Who can join the digital marketing course?
Students, fresh graduates, entrepreneurs, freelancers and working professionals. Graduation is preferred but not mandatory.
Do I need prior marketing experience?
No. The program starts from the fundamentals.
Which topics are covered?
SEO, Google Ads, social media marketing, content marketing, email marketing, analytics, competitor analysis, performance marketing and AI tools.
Will I work on live campaigns?
Yes. The program includes hands-on projects and live campaign experience.
Can business owners benefit from this course?
Yes. It helps owners plan and evaluate their own marketing and work better with agencies.
Will I receive a certificate?
Yes. A training completion certificate is awarded, and placement assistance is offered to eligible candidates.